SEARCH ENGINE MARKETING

In Fortelytics we believe organic searches (if targeted correctly), will have your listings in search engine results permanently whereas paid search will only have your results appeared on top but temporarily. Once your budget runs out, your webpage is nowhere to be seen again until you top up your Pay-Per-Click funds.

We are a sole believer in organic search which is the Search Engine Optimization (SEO). We believe the right hands-on SEO technique will enable your website to be visible, seen, acknowledged and relevant to search engine and users. Therefore, to be seen, we need to make your campaigns favorable to both search engine and human.

What is Search Engine Optimization?

Search Engine Marketing (SEM) can bring different meaning generally but in Fortelytics, we adopt the definition that was agreed upon trade associations like Search Engine Marketing Professional Organization (SEMPO), Search Engine Watch, Forrester Research, eMarketer etc.

Search Engine Marketing (SEM) is all about utilizing what the search engine have to offer in marketing your business or online marketing campaigns. The main aim is to increase visibility of your online presence in Search Engine Result Page (SERP) for your websites, profile pages in social networks, blogs, forums, e-commerce etc so that they appear relevant when they are targeted by keyword queries from the users.

Most people will think that Search Engine Marketing is all about Pay-Per-Click (PPC) that involves payment to advertise your businesses or online marketing campaigns in search engine such as Google Adwords. Though it is not entirely wrong, but in Fortelytics we define Search Engine Marketing as "All marketing activities that evolves around search engine which includes paid and free services. Free is organic Search Engine Optimization (SEO) and paid is Pay-Per-Click (PPC)."

In our price plan, Search Engine Marketing has been integrated along local search marketing and social media marketing into a single powerful plan for your marketing needs. Check them out in our pricing page.

Who is this for?

• Prospective clients who already have an existing website with no Search Engine Marketing
   ever being implemented or 
• Prospective clients who already have an existing website with existing Search Engine Marketing implemented but not satisfied with the results or work of the previous SEM consultant/contractor

Why Fortelytics?

We believe in simplicity. By believing in 'organics' at heart, we will deploy our methods hands-on without relying much on automation. Though we don't deny that some automation does make things easier, we have kept that to a minimum without relying much on it.

This is so that for every project we have undertaken, we will also take the opportunity to learn and experience the strengths of the variety of niches and industries whilst tackling their issues.

While other SEO consultants rely on only one single source as reference, we get our results from multiple sources during the audit, research and analytics of your website.

This is to so we can take full advantage to study the overlapping results and the betterment that we can deploy to achieve the goals of the project.

While Search Engine Marketing was made of SEO and Pay-Per-Click (PPC), our services will not offer PPC just yet until we acquired our certification from Google Adwords.

However, we in Fortelytics are more than happy to assist small-medium enterprise (SME) businesses to pursue organic SEO first as the preliminary step in boosting their business visibility, acknowledged by search engine and expand rapidly.

Note: Before opting-in for this service in our opt-in form for quote, please make sure that you already have a website. This campaign can only be implemented if you have a website.